5,000+ Qualified Leads for a Vibe Coding Platform
Our client is a fast-growing player in the vibe coding space. The AI-powered platform helps non-technical founders and teams build and ship production-grade applications without writing code.
150,000+
Platform users
5,000+
Paying customers
5,000+
Qualified leads generated
United States
Headquarters
About the Client
Our client is a fast-growing player in the vibe coding space. Their AI-powered platform helps non-technical founders, product managers, and operators build and ship production-grade web applications without writing code. With over 150,000 users and a rapidly growing customer base, they came to Leadriver to build a structured B2B outbound motion alongside their strong product-led growth engine.
Client
Vibe Coding Platform
Industry
AI / Developer Tools
Headquarters
United States
The Challenge
Converting PLG Growth into B2B Pipeline
The platform had strong organic and product-led growth, but lacked a structured outbound function to target enterprise buyers and teams who would not discover the product through self-serve channels.
Identifying High-Value B2B Segments
With a broad user base spanning solo founders to enterprise teams, the client needed to identify which company profiles and buyer personas represented the highest-value B2B opportunities worth pursuing through outbound.
Outreach at Scale with Personalization
The target audience of technical founders and product leaders expected a peer-to-peer communication style. Generic outreach would destroy credibility, requiring a thoughtful approach to personalisation at volume.
Our Approach
Channels Used
Leadriver Team
B2B ICP Definition from User Base Analysis
Leadriver worked with the client to analyse their existing paying customer base and identify the company profiles that converted fastest and had the highest lifetime value. This informed a precise B2B ICP targeting early-stage and growth-stage startups with product and engineering leaders responsible for internal tooling, MVP development, and rapid prototyping.
Founder and Product Leader Persona Targeting
We built targeted prospect lists focusing on non-technical co-founders, product managers, and startup operators at funded companies where the cost and delay of traditional development was a live constraint. LinkedIn and email data was enriched to identify companies most likely to benefit from AI-native development tools.
Peer-Tone Outreach Sequences
Given the audience's familiarity with the startup ecosystem and their resistance to sales-heavy language, Leadriver developed conversational outreach sequences that led with the product's ability to solve a specific and immediate problem. Messaging was deliberately casual, direct, and founder-voiced.
Use Case and Demo-Led Follow-Up
Follow-up sequences incorporated specific use case examples relevant to the prospect's company type and stage: building internal tools, rapid MVP prototyping, and automating manual workflows. This specificity drove significantly higher engagement and response rates compared to generic product pitches.
Rapid Iteration and Volume Scaling
The campaign was structured for fast iteration, with weekly performance reviews that fed directly into messaging updates. High-performing angles were scaled aggressively while underperforming sequences were retired quickly, maintaining strong response rates at growing volume.
Results
150,000+
Platform users
5,000+
Paying customers reached
5,000+
Qualified leads generated
Want results like this?
Let's discuss how Leadriver can generate qualified meetings for your sales team.
Book a discovery call