Build US pipeline without opening a US office.
Leadriver runs outbound campaigns and deploys on-ground sales reps across the US for companies from Europe, Asia and the Middle East entering the market. Full multi-channel motion plus physical customer visits and B2B event coverage.
How Leadriver runs US outbound
The US is the highest-value B2B market in the world and also the most competitive. Buyers get thousands of cold emails and hundreds of LinkedIn touches every year. Anything generic gets ignored. We win against this noise with two things most agencies do not do: deep account research before the first outbound touch, and physical presence in the buyer's city when the deal justifies it.
The outbound programme runs across cold email, LinkedIn, cold calling with US local-presence numbers, and event follow-up. Every campaign is built for a specific ICP and geography, whether that is SaaS decision-makers in the Bay Area, fintech operators in New York, or healthcare buyers in the Midwest. We handle deliverability, inbox warm-up, list building, and reply management end to end.
For clients targeting enterprise US buyers, we deploy on-ground sales representatives who work under Leadriver but operate as an extension of your team. They handle physical customer visits, in-person discovery meetings, and attendance at the major US B2B events including Dreamforce, SaaStr Annual, HIMSS, RSA Conference, and dozens of vertical-specific trade shows. This physical presence is what separates us from remote-only agencies and it is often the reason we close the deals they cannot.
Industries we help enter United States
Sector-specific outbound programmes built for United States's buyer profile.
Proof from United States and adjacent markets
Case studies where we've delivered against comparable buyer profiles.
Why non-US companies pick us over US-based agencies
US-based lead generation agencies charge US rates and often steer new clients toward the American way of doing outbound: high-volume email, high SDR turnover, and reporting focused on activity rather than outcomes. That model works for some buyers. It does not work when the whole reason you hired an agency is because you do not know the US market well enough to catch a bad campaign before it wastes a quarter.
We work differently. Our senior team spends the first three weeks understanding your product, ICP, and the US buyer's specific objections in your segment before the first outbound touch. Our on-ground reps live in the metros where your buyers live, attend the events they attend, and can be in a customer's office when the deal moves to a stage where video is not enough. Our reporting is on meetings, pipeline, and closed revenue, not dial counts or emails sent.
The commercial model reflects this. We use retainer plus performance rather than pure retainer or pure per-meeting pricing, so both sides have skin in the outcome. It is the model that produces the best results long term and the one that separates partners from vendors.
Common questions
Ready to build US pipeline?
If your company is outside the US and wants to build serious US pipeline without opening a US office and hiring your first sales team, book a discovery call. We will walk you through what a US outbound and on-ground programme against your specific ICP would look like, and what to expect in the first six months.
Book a discovery call