72 Appointments for Entomo
Entomo powers 30 million users across enterprises worldwide with AI-driven performance, engagement, and development tools. Breaking through to CHROs who had already been burned by failed HR tech implementations required a very different approach than standard outbound.
72
Appointments booked
104
Leads generated
$100,000
Avg deal size
Singapore
Headquarters
About the Client
Entomo is an AI-powered people experience platform built for the digital world of work. Powering 30 million+ users across organizations worldwide, Entomo helps enterprises drive continuous performance, meaningful engagement, and accelerated talent development at scale. Their platform replaces legacy annual review cycles with real-time performance intelligence.
Client
Entomo
Industry
HR Tech
Headquarters
Singapore
The Challenge
Crowded HR Tech Landscape
The HR technology market is saturated with point solutions and legacy vendors. Entomo needed to cut through category noise and land conversations with CHRO and VP People buyers who were already fatigued by vendor outreach.
Enterprise Buyer Complexity
HR technology decisions at enterprise scale involve multiple stakeholders across HR, IT, and Finance. Gaining initial traction required identifying the right entry point and building enough credibility to secure a seat at the table.
Communicating AI Value Clearly
HR buyers are increasingly sceptical of AI claims. Entomo needed messaging that translated their platform's intelligence into concrete improvements in retention, performance outcomes, and manager effectiveness that HR leaders could justify to the business.
Our Approach
Channels Used
Leadriver Team
HR Leader and People Analytics Persona Targeting
We identified and built targeted prospect lists focusing on CHROs, VP People, and People Analytics leaders at enterprise organisations across South East Asia, India, and the Middle East. We prioritised companies with known workforce transformation initiatives or dissatisfaction with legacy performance management systems.
Outcomes-First HR Messaging
Leadriver developed messaging sequences that anchored Entomo's value to the KPIs HR leaders are measured on: voluntary attrition reduction, manager effectiveness scores, and time-to-productivity for new hires. We explicitly avoided AI hype language in favour of business outcomes and proof points.
Multi-Channel Outreach Across HR and C-Suite
We ran parallel outreach to HR leaders and the C-suite sponsors who fund people technology decisions. Cold email campaigns were complemented by LinkedIn personalised connection sequences that built awareness and credibility before the direct pitch.
Case Study and Social Proof Integration
High-impact proof points from Entomo's existing enterprise deployments were woven into outreach sequences to validate the platform's scale and deliver social proof that resonated with the risk-averse HR buyer.
Qualified Discovery Pipeline
All booked meetings were pre-qualified against Entomo's deal criteria including company size, HR maturity, and decision-making authority. Leadriver provided pre-call intelligence for each appointment, enabling Entomo's sales team to lead with insight from the first call.
Results
72
Appointments booked
104
Leads generated
$100,000
Avg deal size
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