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German battery manufacturer powering the automotive, wearables and health industry.
About the client
VARTA AG produces and markets a comprehensive battery portfolio from micro batteries, household batteries, energy storage systems to customer-specific battery solutions for a variety of applications and, as a technology leader, sets industry standards in important areas. As the parent company of the group, it operates in the business segments "Lithium-Ion Solutions & Microbatteries" and "Household Batteries". The VARTA AG Group currently employs almost 4,800 people. With five production and manufacturing facilities in Europe and Asia as well as sales centers in Asia, Europe and the USA, the operating subsidiaries of VARTA AG are currently active in over 75 countries around the world
Responsible team
Challenges
While our client had a big name in the automative segment for being a cutting-edge battery provider, they were moving into a new segment to supplying power solutions to wearable technology. The segment and range of products were completely new.
Their team struggled to book consistent meetings with interested prospects and they targeted multiple departments with the same sort of messaging which did not resonate to create awareness or interest.
Their existing team had not optimized their LinkedIn profiles and they did not have the proper email infrastructure in place.
Solutions
Our team researched all the wearable technology companies in Europe, North America and Asia. We focused on companies with 50 employees all the way to 10,000 employees as the client wanted heavy marketshare and had battery solutions for smaller companies as well as larger companies.
In collaboration with the client, we meticulously identified ICPs, focusing on decision-makers and stakeholders such as:
- CTO
- Head of Engineering
- Head of Research
- Technical Director
In the larger companies, we also targeted manager level titles to improve chances of acceptance and success. Very often it is that level that has the pain-point to solve.
We went with a multichannel approach, utilizing both LinkedIn and email, for outreach. Our team created multiple campaigns targeting the different departments we were focusing on, each with specific messaging resonating with those department heads.
Results
- Our campaign achieved an average open rate of 46% and a reply rate of 4%.
- On LinkedIn, we achieved an average of 31% connection acceptance rate and a 10% reply rate.
- We targeted 4250 leads in total.
- In 6 months, we secured 29 appointments and 15+ leads.
- Our collaborative approach led to successful closings totalling almost $360,000 in 6 months, with several promising ongoing conversations and proposals in progress.
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