88 Appointments for VARTA AG
VARTA AG was launching a new wearable power solutions segment and needed enterprise pipeline across UK, DACH, and Benelux from a standing start. Leadriver built a multi-channel outbound motion targeting consumer electronics and industrial device manufacturers.
88
Appointments booked
$500k
Avg deal size
Germany
Headquarters
About the Client
VARTA AG produces and markets a comprehensive battery portfolio from micro batteries, household batteries, energy storage systems to customer-specific battery solutions. The company operates in the Lithium-Ion Solutions & Microbatteries and Household Batteries segments. With almost 4,800 employees and five production facilities across Europe and Asia, VARTA is active in over 75 countries, establishing itself as a leader in battery innovation and manufacturing.
Client
VARTA AG
Industry
Battery Manufacturing
Headquarters
Germany
What VARTA AG Needed to Solve
New Market Entry Challenge
VARTA was transitioning into the wearable technology segment with entirely new products and value propositions. The existing go-to-market playbook didn't align with wearable company buying patterns, requiring a fresh approach to identify and reach decision-makers in this emerging space.
Multi-Geography Buyer Identification
Wearable technology companies operate across Europe, North America and Asia with different procurement processes, stakeholder structures, and priority pain points. VARTA needed to identify the right technical and executive buyers across all three regions simultaneously.
Multi-Stakeholder Engagement
Wearable product development involves CTOs, Heads of Engineering, Heads of Research, and Technical Directors - each with different concerns and priorities. A coordinated multi-channel approach was essential to engage all decision-makers effectively.
Our Approach
Channels Used
Leadriver Team
Deep-Dive ICP and Buyer Mapping
Researched wearable technology companies across target geographies (50-10,000 employees) to build precise buyer profiles. Mapped all relevant decision-makers including CTO, Head of Engineering, Head of Research, and Technical Director roles, understanding their specific priorities around power density, thermal performance, and reliability.
Segmented Multi-Market Campaign Framework
Developed region-specific campaigns for Europe, North America and Asia, tailoring messaging to local market dynamics and regulatory requirements. Each geography received dedicated sequencing that reflected the maturity and competitive landscape of wearable companies in that region.
Multi-Channel Precision Outreach
Deployed coordinated LinkedIn and email campaigns targeting different departments within the same companies. LinkedIn messaging focused on thought leadership and technical credibility, whilst email sequences addressed specific engineering and business challenges with detailed technical resources.
Technical Value Positioning
Crafted messaging that positioned VARTA's wearable battery solutions around performance metrics critical to the segment: battery life, form factor flexibility, thermal stability, and certification timelines. This technical grounding differentiated VARTA in conversations.
Part of a wider events programme
42
Industry events activated for clients
This engagement was backed by Leadriver's events programme: pre-event targeting of attending accounts, meeting coordination on the ground, and structured post-event follow-up so conference presence turns into pipeline.
Across industries including
Strong Market Entry for VARTA Wearable Solutions
88
Qualified appointments booked
$500k
Avg deal size
3
Target markets successfully activated
Want results like this?
Let's discuss how Leadriver can generate qualified meetings for your sales team.
Book a discovery call