88 Appointments for VWO
VWO helps product teams run A/B tests, multivariate experiments, and personalisation at enterprise scale. Leadriver targeted heads of product, growth, and experimentation across e-commerce and SaaS to build a repeatable pipeline across European and North American markets.
88
Appointments booked
$120k
Avg deal size
India
Headquarters
About the Client
VWO (Visual Website Optimizer) is an enterprise grade experimentation and conversion optimisation platform helping product, growth, and marketing teams increase revenue by running data-driven tests and improving digital experiences. The comprehensive suite includes A/B testing, multivariate testing, personalization, feature experimentation, and insights tools. Headquartered in India with customers worldwide, VWO serves digital-first organisations across industries.
Client
VWO
Industry
Conversion Optimisation
Headquarters
India
What VWO Needed to Solve
Enterprise Experimentation Culture Gap
Many enterprise organisations lack mature testing and experimentation frameworks. Prospects may be aware of VWO but lack internal alignment and budget authority around experimentation programmes. Outreach needed to build business case and align stakeholders before sales engagement.
Multi-Functional Buyer Committee Navigation
Experimentation platform decisions involve Product Directors, VP Marketing, VP Engineering, Chief Analytics Officers, and CMOs - each with different priorities around testing, personalisation, performance, and revenue impact. Coordinated outreach was essential to move complex sales cycles.
European and North American Market Acceleration
VWO sought to significantly increase inbound and outbound pipeline in mature European and North American markets. Regional market differences required tailored targeting, messaging, and campaign pacing.
Our Approach
Channels Used
Leadriver Team
Product, Growth and Marketing Leader Targeting
Identified and profiled VPs of Product, Directors of Product Marketing, VP Growth, CMOs, and Chief Analytics Officers across target companies in Europe and North America. Built segmented lists focused on digital-first and high-growth companies across SaaS, ecommerce, fintech, and media sectors.
Revenue Impact and Testing Maturity Messaging
Developed messaging that positioned VWO around revenue acceleration and competitive testing advantage. Tailored outreach for companies at different experimentation maturity levels - from 'establishing testing culture' to 'scaling advanced personalisation and feature experimentation.'
Multi-Stakeholder Education and Engagement Sequences
Deployed coordinated campaigns targeting different personas with role-specific value propositions. Product leaders received messaging on feature experimentation and speed of learning; marketers on personalisation and conversion impact; data teams on insights and analytics depth.
Competitive Positioning and ROI Assets
Supported outreach with industry-specific case studies showing revenue impact, competitive differentiation through testing, and customer success stories from peer companies. Emphasised VWO's enterprise-grade reliability and advanced feature set.
Significant Enterprise Pipeline Growth in Target Markets
88
Qualified appointments booked
$120k
Avg deal size
2
Target markets successfully activated
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