474 Appointments for Aspire
Aspire provides corporate cards, expense management, and multi-currency accounts for startups and growing businesses. Leadriver built high-volume, precisely targeted outbound campaigns to drive adoption across European and global markets.
474
Appointments booked
$15k
Avg deal size
3
Lead researchers deployed
Singapore
Headquarters
About the Client
Aspire is a Singapore-based fintech and business finance platform providing modern spend and cash flow management solutions for global companies. The unified platform includes business accounts, multi-currency payments, corporate cards, real-time expense controls, invoice automation, and spend analytics. Serving tens of thousands of companies worldwide, Aspire simplifies financial management for startups, growth-stage companies, and mid-market enterprises.
Client
Aspire
Industry
Fintech & Business Finance
Headquarters
Singapore
What Aspire Needed to Solve
Startup and SME Market Segmentation and Scaling
Aspire targeted fundamentally different customer segments - early-stage startups with limited purchasing power versus upper mid-market companies with sophisticated purchasing systems. Each segment required distinct messaging, targeting, and sales cycles. Large-volume outbound motion was needed to generate sufficient pipeline across both segments.
Clear ICP and Buyer Persona Definition
Aspire lacked clear ICP prioritisation across markets and customer segments. Who were the ideal early-stage customers? What made a startup or mid-market company most likely to adopt? Foundational buyer clarity was needed before outbound could scale effectively.
New Market Entry with No Established Outbound Motion
Aspire had no existing outbound sales infrastructure in many target markets. Launching outbound motion from zero required building targeting frameworks, developing market-appropriate messaging, and deploying dedicated SDR capacity simultaneously across geographies.
Our Approach
Channels Used
Leadriver Team
ICP and Buyer Persona Research and Segmentation
Conducted deep analysis of successful Aspire customers to define ideal profile characteristics. Built distinct ICPs for startup segment (pre-Series B, 20-150 employees, high growth trajectory) and upper mid-market segment (100-1000+ employees, established but growing). Mapped buyer personas including CFO, Finance Director, Chief Accountant, and Operations Executive.
Market-Specific Targeting and List Development
Deployed three dedicated lead researchers to build high-quality, ICP-aligned prospect lists across target markets. Segmented lists by company size, growth profile, industry, and buyer role. Created distinct lists for startup and mid-market segments to enable targeted campaign messaging.
Segment-Specific Messaging and Value Positioning
Developed tailored messaging for startup and mid-market buyers. Startup campaigns emphasised efficiency, cost savings, and modern financial controls for fast-growing teams. Mid-market messaging positioned Aspire as enterprise-grade spend management and invoice automation platform reducing finance team workload.
High-Volume, Multi-Wave Campaign Execution
Deployed large-scale LinkedIn and email campaigns with multiple contact sequences per company. Continuous campaign cycling with testing and optimisation allowed rapid scaling. Three SDRs managed concurrent campaigns across markets, enabling sustained high-volume outreach and consistent pipeline generation.
Explosive Pipeline Growth Across Startup and Mid-Market Segments
474
Qualified appointments booked
$15k
Avg deal size
3
Lead researchers deployed for list building
12
Months acceleration target
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