162 Appointments for VersaFleet
VersaFleet is a SaaS-based Transport Management Software provider that helps logistics, distribution, and fleet-based organizations digitalise and automate their last mile and transport operations.
162
Appointments booked
240
Leads generated
$45,000
Avg deal size
Singapore
Headquarters
About the Client
VersaFleet is a SaaS based Transport Management Software provider that helps logistics, distribution, and fleet based organizations digitalise and automate their last mile and transport operations. Their platform enables companies to optimize routing, improve dispatch efficiency, and gain real time visibility across their fleet.
Client
VersaFleet
Industry
Logistics Tech
Headquarters
Singapore
The Challenge
Highly Competitive Market
VersaFleet operated in a crowded logistics tech space where winning new customers required consistent, high-volume outreach to senior operations leaders across diverse verticals.
Limited Internal Bandwidth
Their internal sales team lacked the capacity and tools to run outbound at the scale required for their growth targets. Manual prospecting was slow and inconsistently executed.
Complex Buyer Personas
Decision makers ranged from Operations Directors and Dispatch Managers to Supply Chain VPs, each requiring a tailored message that tied fleet efficiency to their specific KPIs.
Our Approach
Channels Used
Leadriver Team
ICP Definition and Persona Mapping
We worked closely with the VersaFleet team to refine their ideal customer profile, focusing on logistics, distribution, and fleet-heavy organizations in South East Asia where last mile performance and fleet visibility were critical business priorities. This defined the targeting criteria for the entire campaign.
Segmented Market Research
Leadriver built targeted prospect lists across key verticals including FMCG distribution, e-commerce last mile, field services, and cold chain logistics. Each segment was researched at the company and individual level to ensure messaging landed with the right context.
Multi-Channel Outreach Sequences
We deployed coordinated cold email and LinkedIn outreach sequences, personalised by vertical and persona. Messaging focused on the ROI of digitising manual dispatch operations and the cost of unoptimised routing, framing VersaFleet as the operational advantage their competitors were already leveraging.
Continuous Testing and Optimisation
Over 12 months, Leadriver tested and refined subject lines, opening hooks, call-to-action formats, and follow-up cadences. High-performing message variants were systematically scaled across new prospect batches.
Qualification and Handoff
Every booked appointment was pre-qualified against VersaFleet's criteria before being handed to the sales team. Meeting briefs were provided for each call, including the prospect's pain points, company context, and conversation history.
Results
162
Appointments booked
240
Leads generated
$45,000
Avg deal size
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