.svg)
Swiss software provider that measures social and environmental impact.
About the client
Impaakt's platform allows allows for the research of companies' environmental and social impact scores with their impact data. Look beyond greenwashing, ESG & Corporate Social Responsibility. Impaakt is a one-stop platform for stakeholder-powered sustainability. They leverage collective intelligence to enhance the sustainability journey for corporates, investors, and citizens. Whether you're a corporate navigating the path of double materiality assessments and impact measurement, an investor seeking data-driven insights, or a citizen passionate about shaping a sustainable world, Impaakt empowers you. With a track record of over 1 million materiality assessments engaging over 55,000 members of civil society, they offer a unique approach to stakeholder engagement and double materiality assessments.
Impaakt is headquartered in Switzerland and employs 160 employees across Europe.
Responsible team
Challenges
Impaakt was a scaling startup that built a platform to empower ESG. Their innovative approach was new in the market and they needed to raise awareness among the ESG function first and foremost.
Their team had a global appetite but struggled with creating an infrastructure that would drive consistent, qualified leads. They spent a lot of money on advertising that did not bring in results.
Aside from the CEO, the team at Impaakt had not optimized their LinkedIn profiles (too many sales focused profiles ) and they did not have the proper email infrastructure in place. As they were hiring more sales reps, they needed a minimum of 20 interested leads monthly.
Solutions
Based on our client's requirement, our lead researcher started producing a large lead list across 3 continents. We targeted retail brands with employee size from 500 to 10,000+.
In collaboration with the client, we meticulously identified ICPs, focusing on decision-makers and stakeholders such as:
- Head of ESG
- Head of CSR
- Head of Social Impact
- Head of Sustainability
- Head of Investments
- Head of Impact Investment
In the larger companies, we also targeted manager level titles to improve chances of acceptance and success. We went with a multichannel approach, utilizing both LinkedIn and email, for scalable outreach. 5 fully optimized LinkedIn profiles were deployed plus 10 email ID's.
Our team created multiple campaigns targeting the different departments we were focusing on, each with specific messaging resonating with those department heads.
Results
- Our email campaign achieved an average open rate of 52% and a reply rate of 3%.
- On LinkedIn, we achieved an average of 38% connection acceptance rate and a 8% reply rate
- We targeted 9000 leads in total.
- In 6 months, we secured 118 appointments
- Our collaborative approach led to successful closings totalling almost $180,000 in 6 months and a large pipeline of proposals in progress.
.svg)
.svg)
.svg)
.svg)