All Case Studies
Impact Measurement & SustainabilityOutbound SDRLinkedInEmail OutreachEvents

220 Appointments for Impaakt

Impaakt makes ESG impact measurement credible through stakeholder validation and AI-powered analytics. Reaching investment and corporate sustainability leaders who needed to act on double materiality requirements required precise targeting and authoritative outreach positioning.

220

Appointments booked

$50k

Avg deal size

Switzerland

Headquarters

01

About the Client

Impaakt's platform enables research of companies' environmental and social impact scores as a one-stop platform for stakeholder-powered sustainability. The platform leverages collective intelligence to enhance the sustainability journey for corporates, investors, and citizens. With over 1 million materiality assessments and engagement from over 55,000 civil society members, Impaakt brings a unique stakeholder engagement approach and double materiality assessment methodology to corporate sustainability.

Client

Impaakt

Industry

Impact Measurement & Sustainability

Headquarters

Switzerland

02

What Impaakt Needed to Solve

Double Materiality Framework Awareness and Adoption

Double materiality assessment is an emerging discipline combining financial materiality and impact materiality. Many corporate sustainability teams lack awareness of double materiality requirements, assessment methodologies, or platform solutions. Outreach needed to educate on regulatory drivers and position Impaakt as the enabling platform.

Corporate and Investor Stakeholder Alignment

Impaakt serves both corporate sustainability programmes and investor sustainability teams. Each stakeholder has different assessment priorities, data requirements, and engagement motivations. Coordinated outreach was necessary to articulate distinct value propositions and align corporate-investor partnerships.

Stakeholder Engagement and Civil Society Integration Complexity

Impact measurement effectiveness depends on genuine stakeholder engagement and civil society participation. Many corporates lacked strategies for stakeholder consultation or mechanisms to incorporate external perspectives. Positioning needed to address stakeholder engagement challenges and Impaakt's unique civil society integration model.

03

Our Approach

Channels Used

Outbound SDRLinkedInEmail OutreachEvents

Leadriver Team

Account Manager1
SDR2
Copywriter1
Lead Researcher1

Corporate Sustainability and Investor ESG Leadership Targeting

Identified and profiled Chiefs Sustainability Officers, VP Sustainability, Directors of ESG, and investor impact teams across corporates and asset managers. Prioritised larger corporations and institutional investors with mature sustainability programmes and regulatory compliance requirements.

Double Materiality and Regulatory Compliance Positioning

Developed messaging positioned around emerging regulatory requirements (EU Corporate Sustainability Reporting Directive, SEC climate disclosure rules) and their impact assessment implications. Emphasised double materiality framework as competitive advantage and regulatory readiness mechanism.

Corporate and Investor-Specific Value Proposition Messaging

Created distinct messaging tracks for corporate and investor audiences. Corporate messaging emphasised stakeholder engagement, impact measurement, and sustainability programme credibility. Investor messaging positioned Impaakt around impact assessment rigor, ESG investment decision-making, and portfolio sustainability analysis.

Stakeholder Engagement Capability and Civil Society Integration

Highlighted Impaakt's unique stakeholder engagement model and civil society integration with over 55,000 active civil society members. Positioned this as competitive differentiation - authentic impact measurement through broad stakeholder participation versus top-down corporate assessments. Provided frameworks showing how stakeholder engagement improves assessment credibility and sustainability programme outcomes.

Events

Part of a wider events programme

15

Industry events activated for clients

This engagement was backed by Leadriver's events programme: pre-event targeting of attending accounts, meeting coordination on the ground, and structured post-event follow-up so conference presence turns into pipeline.

Across industries including

SaaSEnterprise SoftwareFintechEnergy & CleantechManufacturingIT Services
04

Large-Scale Impact Measurement Pipeline

220

Qualified appointments booked

$50k

Avg deal size

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