315 Appointments for Bayt.com
Bayt.com is the Middle East's largest job platform, expanding its employer solutions globally. Leadriver built region-specific outbound campaigns targeting HR directors and talent acquisition leads at companies with active hiring needs across priority markets.
315
Appointments booked
$25k
Avg deal size
2
SDRs deployed
Middle East
Headquarters
About the Client
Bayt.com is the leading online recruitment and talent acquisition platform in the Middle East and North Africa (MENA). Powered by a massive regional database of CVs and AI-driven employer tools, Bayt.com supports tens of thousands of enterprise recruiters and hiring managers across industries. The platform offers advanced job posting, CV search capabilities, screening filters, and candidate evaluation tools tailored to the MENA recruitment market.
Client
Bayt.com
Industry
Recruitment & Talent Acquisition
Headquarters
Middle East
What Bayt.com Needed to Solve
Scaling Across SME and Enterprise Segments
Bayt.com sought to grow beyond traditional customers by accelerating adoption across both small-medium enterprises and large enterprises. Each segment had different procurement processes, budget cycles, and decision-making structures that required tailored approaches.
Cross-Industry Buyer Penetration
Recruitment leaders - from HR Directors to VP Talent Acquisition to Chief People Officers - have different priorities depending on their industry context (banking, manufacturing, retail, government contracting). Effective outreach required industry-aware messaging and targeted segmentation.
Regional Market Expansion
The MENA region comprises multiple distinct markets with different hiring practices, regulatory requirements, and competitive landscapes. Bayt.com needed coordinated outreach that respected local nuances whilst maintaining consistent platform positioning.
Our Approach
Channels Used
Leadriver Team
Segmented Buyer Persona Development
Created detailed buyer profiles for SME and enterprise HR functions across industries prevalent in MENA - financial services, retail, government, manufacturing, and professional services. Mapped decision-making structures, budget approval processes, and key pain points for each segment.
Industry-Specific Value Proposition Messaging
Developed messaging variations that positioned Bayt.com's recruitment solutions around industry-specific hiring challenges. Banking sector campaigns emphasised compliance and speed; manufacturing emphasised volume hiring and labour market access; government suppliers emphasised localisation requirements.
Multi-Wave Campaign Execution
Deployed coordinated LinkedIn and email campaigns across identified target accounts. Two dedicated SDRs managed continuous campaign cycles, testing messaging variations, adjusting targeting, and nurturing prospects through the recruitment software sales cycle.
Localised Proof-of-Concept Positioning
Highlighted success cases from regional competitors and peer companies using Bayt.com, demonstrating platform impact in local hiring contexts. Emphasis on MENA-specific candidate database depth and regional language/cultural hiring expertise.
Scaled Regional Employer Adoption
315
Qualified appointments booked
$25k
Avg deal size
2
SDRs deployed for execution
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