154 Appointments for Novade
Novade digitises construction field operations - from safety inspections to progress tracking - for major contractors across Asia and Europe. Leadriver generated qualified pipeline through targeted outreach to project directors and site management leaders.
154
Appointments booked
$115k
Avg deal size
Global
Headquarters
About the Client
Novade is a global leader in construction field management software that helps large organisations digitise site operations, capture reliable field data, and improve safety, quality and productivity across complex projects. The AI-enabled platform supports quality inspections, safety reporting, site diaries, task management, workforce tracking and analytics. Used by contractors, developers, owners and engineering teams across 25+ countries, Novade streamlines construction workflows at scale.
Client
Novade
Industry
Construction Technology
Headquarters
Global
What Novade Needed to Solve
Multi-Stakeholder Decision-Making in Construction
Construction projects involve Site Managers, Project Directors, Safety Officers, Quality Managers, and Procurement teams - each with distinct priorities around digitalisation. Field management software adoption requires alignment across these stakeholders, making buyer targeting complex.
Enterprise Contractor and Developer Outreach
Novade's customer base spans general contractors, subcontractors, developers, and owners - with different scale requirements, budget structures, and regulatory pressures. Each segment required tailored positioning and targeted outreach at the right organisational level.
Global Market and Regulatory Variation
Construction practices and regulatory requirements vary significantly across geographies. Novade needed coordinated outreach across 25+ countries that respected local market requirements whilst maintaining consistent platform positioning.
Our Approach
Channels Used
Leadriver Team
Construction Industry Stakeholder Mapping
Identified and profiled key decision-makers within construction organisations: Site Managers, Project Directors, VP Operations, Safety Directors, and Procurement leads. Built segmented target lists by company type - general contractors, subcontractors, developers, and owners.
Multi-Pain Point Messaging Framework
Developed messaging that addressed distinct priorities for different buyer personas. Site Managers received messaging around field productivity and safety compliance; Project Directors around timeline and budget control; Procurement around vendor consolidation and cost reduction.
Industry Vertical and Geographic Sequencing
Deployed campaigns segmented by construction subsector (residential, commercial, infrastructure, industrial) and geographic region, with messaging adapted to local market requirements and regulatory frameworks. Campaigns respected project delivery cycles and seasonal variations in construction activity.
ROI and Compliance-Focused Proof Assets
Supported outreach with industry-specific ROI calculators, safety compliance case studies, and project timeline acceleration proof points. Demonstrations and technical resources addressed the practical business impact of field management digitalisation.
Large-Scale Pipeline Generation Across Construction Verticals
154
Qualified appointments booked
$115k
Avg deal size
25+
Countries with active pipeline
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