66 Appointments for Retraced
Retraced helps fashion brands digitise and trace their supply chains to meet EU sustainability regulations including the Corporate Sustainability Due Diligence Directive and Digital Product Passport requirements. The outbound challenge was turning regulatory pressure into pipeline.
66
Appointments booked
$75k
Avg deal size
Germany
Headquarters
About the Client
Retraced is a traceability and sustainability compliance management platform enabling fashion companies to digitise and trace their supply chains, efficiently manage compliance data, and gain full transparency down to raw materials. The platform connects all stakeholders in textile and fashion supply chains for data collection, analysis, and reporting on working conditions, materials, certifications, and environmental impact. Based in Germany with 75 employees across Europe, Retraced has raised over $10 million to advance sustainable fashion supply chains.
Client
Retraced
Industry
Fashion Supply Chain Compliance
Headquarters
Germany
What Retraced Needed to Solve
Sustainability Compliance Regulatory Driver Articulation
European regulations (Digital Product Passport, Corporate Sustainability Due Diligence Directive, Supply Chain Due Diligence Act) are creating new compliance obligations for fashion companies. Many prospects are aware of regulatory pressure but lack clear understanding of requirements or solutions. Outreach needed to articulate compliance urgency and position Retraced as the enabling platform.
Multi-Stakeholder Supply Chain Visibility Challenge
Fashion supply chain traceability requires engagement from procurement teams, sustainability directors, compliance officers, and supply chain partners. Each stakeholder has different concerns and data requirements. Coordinated outreach was necessary to align procurement, compliance, and sustainability stakeholders.
Supply Partner Adoption and Data Infrastructure Complexity
Effective supply chain traceability requires suppliers and partners to adopt platform tools and share data. Many fashion companies struggled with supply partner engagement and legacy data infrastructure. Positioning needed to address both brand-side adoption and supply partner participation challenges.
Our Approach
Channels Used
Leadriver Team
Procurement, Sustainability and Compliance Leader Targeting
Identified and profiled VP Procurement, Chief Procurement Officers, Directors of Sustainability, Compliance Officers, and Supply Chain Directors across fashion brands, retailers, and designers. Prioritised larger companies with complex global supply chains facing acute regulatory compliance requirements.
Regulatory Compliance and Business Continuity Positioning
Developed messaging positioned around emerging European regulatory requirements and their business impact. Emphasised regulatory compliance urgency, brand risk mitigation around unethical sourcing, and supply chain resilience. Positioned Retraced as compliance enabler and regulatory readiness platform.
Multi-Stakeholder Alignment and Platform Adoption Strategy
Created messaging tailored to different internal stakeholders. Procurement messaging focused on supplier compliance and data accuracy; sustainability directors received emphasis on impact measurement and reporting; compliance teams received regulatory alignment messaging.
Supply Partner Integration and Data Capability Positioning
Addressed supply partner adoption challenges directly. Highlighted Retraced's supplier engagement tools, data standardisation capabilities, and ability to onboard complex supply networks. Provided supply partner adoption frameworks and success stories showing how brand-leading fashion companies enabled supplier participation.
Fashion Supply Chain Sustainability Pipeline
66
Qualified appointments booked
$75k
Avg deal size
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