All Case Studies
Industrial IoTCold EmailLinkedInAppointment Setting

45 Appointments for Ackcio

Ackcio is a global provider of industrial wireless monitoring systems that help mission critical industries enhance safety, manage risk, and increase operational efficiency.

45

Appointments booked

62

Leads generated

$200,000

Avg deal size

Singapore

Headquarters

01

About the Client

Ackcio is a global provider of industrial wireless monitoring systems that help mission critical industries enhance safety, manage risk, and increase operational efficiency. Their technology is deployed in some of the world's most demanding environments including tunnelling, mining, construction, and infrastructure projects.

Client

Ackcio

Industry

Industrial IoT

Headquarters

Singapore

02

The Challenge

Long Sales Cycles, High Deal Values

Ackcio's technology carries significant deal sizes, requiring outreach to senior buyers who move cautiously. Getting initial discovery meetings required precision targeting and highly credible positioning.

Niche Technical Buyers

Decision makers were Site Engineers, Health and Safety Directors, and Operations leaders in specialised industries. Generic outreach had no traction with this audience.

Global Reach with Local Relevance

Ackcio needed to build pipeline across multiple geographies simultaneously while keeping messaging relevant to local industry conditions, project types, and regulatory environments.

03

Our Approach

Channels Used

Cold EmailLinkedInAppointment Setting

Leadriver Team

Account Manager1
SDR2
Copywriter1
Lead Researcher1

Vertical and Persona Research

We identified the highest-value verticals for Ackcio's monitoring technology including tunnelling contractors, underground mining operators, and large-scale civil infrastructure projects. Within each vertical, we mapped the key decision making roles: Site Safety Managers, Chief Engineers, and Project Directors responsible for instrumentation and monitoring.

Technical Positioning Framework

Leadriver developed messaging that translated Ackcio's technical advantages into business outcomes buyers care about. Reliability in harsh environments, reduction of manual monitoring labour, and real time safety alerts were positioned against the financial and reputational cost of monitoring failures on major projects.

Account-Based Outreach

Given the high deal values and long sales cycles, we ran account-based campaigns targeting specific large-scale projects and tier one contractors globally. Each outreach sequence was tailored to the prospect's known project activity and likely monitoring challenges.

LinkedIn Warm-Up and Cold Email

We combined LinkedIn profile visits and connection sequences to build awareness before cold email landed. This two-touchpoint approach increased reply rates significantly for a technical audience that prefers to research before engaging.

Pre-Qualified Meeting Pipeline

All discovery meetings were pre-screened to confirm project fit, budget authority, and active need before being handed to the Ackcio commercial team. Each meeting brief included full account context and the prospect's expressed interest area.

04

Results

45

Appointments booked

62

Leads generated

$200,000

Avg deal size

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