42 Appointments for CarbonCloud
CarbonCloud helps food companies calculate and manage carbon footprints across their supply chains using the world's largest carbon footprint dataset. The challenge was building pipeline in a market where urgency was regulatory-driven but buyer readiness was uneven.
42
Appointments booked
$70k
Avg deal size
Sweden
Headquarters
About the Client
CarbonCloud, the Climate Intelligence Platform, enables the food industry to calculate and manage carbon footprints throughout the supply chain. Founded by scientists to make climate science accessible, CarbonCloud translates climate research into actionable insights through a scalable SaaS platform backed by the world's largest carbon footprint dataset. Headquartered in Sweden, the company helps food companies, retailers, and suppliers measure, reduce, and communicate their environmental impact.
Client
CarbonCloud
Industry
Climate Technology
Headquarters
Sweden
What CarbonCloud Needed to Solve
Emerging Market Category Awareness
Carbon footprint intelligence is a relatively new category in food supply chain management. Many prospective customers hadn't yet adopted carbon measurement frameworks or recognised climate reporting as a business priority. Outreach needed to educate the market on regulatory drivers, consumer demand, and competitive advantage.
Multi-Buyer Environmental Stakeholder Engagement
Carbon reduction decisions in food companies involve Sustainability Directors, Supply Chain Directors, Operations Executives, and Chief Procurement Officers - each evaluating different aspects of impact and ROI. Coordinated outreach was essential to navigate complex decision-making structures.
Supply Chain Complexity Across Food Sector
The food industry spans manufacturers, retailers, distributors, and primary producers - each with different supply chain structures, data availability, and climate reporting maturity. Positioning needed to address the unique challenges of each segment within the food ecosystem.
Our Approach
Channels Used
Leadriver Team
Sustainability Stakeholder and Executive Targeting
Identified and profiled Sustainability Directors, Chief Procurement Officers, Supply Chain Directors, and VP Operations across food companies, retailers, and ingredient suppliers. Prioritised organisations with existing ESG commitments or regulatory compliance requirements driving carbon measurement urgency.
Regulatory and Competitive Positioning Framework
Developed messaging that positioned carbon measurement around emerging regulatory requirements (EU taxonomy, corporate sustainability reporting standards), investor scrutiny, and consumer brand expectations. Emphasized CarbonCloud's science-backed methodology and largest carbon footprint dataset as competitive advantages.
Food Supply Chain Segment Messaging
Tailored campaigns for distinct food ecosystem segments. Manufacturers received messaging around supply chain optimisation; retailers around brand differentiation and consumer transparency; ingredient suppliers around market access and buyer requirements. Each variant addressed segment-specific sustainability drivers.
Business Case and Science Credibility Assets
Provided climate science resources, carbon reduction ROI case studies, and supply chain optimisation proof points. Leveraged founder credibility and scientific advisory board to build confidence in methodology and platform accuracy.
Market Leadership for Climate Intelligence in Food
42
Qualified appointments booked
$70k
Avg deal size
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