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Climate intelligence platform that calculates carbon footprint for the food industry.
About the client
CarbonCloud, the Climate Intelligence Platform, enables the food industry to calculate & manage carbon footprints throughout the supply chain. Founded by scientists with the explicit mission to make climate science truly accessible to those who need it to solve climate change, CarbonCloud translates decades of climate research into actionable insights for the food industry through a scalable SaaS platform and the world's largest carbon footprint dataset. The entire food industry can increase transparency throughout the supply chain, in real-time, and at every operational level.
Headquartered in Sweden, CarbonCloud supports some of the most committed food companies internationally.
Responsible team
Challenges
After raising a seed funding round, CarbonCloud was looking to land new clients. Their innovative climate intelligence platform was new in the market and they needed to raise more awareness in the food industry.
Most of their current clients came through their own network and referrals but they wanted to build some consistency and be more proactive. They had no outreach infrastructure so this was ground zero.
Aside from the CEO, the team at CarbonCloud had not optimized their LinkedIn profiles. They did not share content and many profiles screamed sales which isn't good practice. As they were hiring more sales reps, they needed a strong amount of interested leads monthly.
Solutions
Based on our client's requirement, our lead researcher started producing a lead list across the UK & Ireland, US, Canada, Australia and New Zealand targeting companies with employee size from 200 to 10,000+.
In collaboration with the client, we meticulously identified ICPs, focusing on decision-makers and stakeholders such as:
- Head of ESG
- Head of CSR
- Head of Social Impact
- Head of Sustainability
- Head of Innovation
In the larger companies, we also targeted manager level titles to improve chances of acceptance and success. We went with a multichannel approach, utilizing both LinkedIn and email, for scalable outreach. 7 fully optimized LinkedIn profiles were deployed plus 15 email ID's.
Our team created multiple messaging sequences targeting the different departments we were focusing on, each with specific messaging resonating with those department heads.
The first campaign was 90 days long and focused on awareness generation. Heavy content focus and resource sharing. In the following 90 days, we created a campaign to focus more on driving these prospects down the funnel to the point of demo interest.
Results
- Our email campaign achieved an average open rate of 45% and a reply rate of 7%.
- On LinkedIn, we achieved an average of 27% connection acceptance rate and a 4% reply rate
- We targeted 6000 leads in total.
- In 6 months, we secured 42 appointments and 71 leads.
- Our collaborative approach led to a large pipeline of proposals and their sales team were actively chasing closures.
- Soon after, CarbonCloud raised an $8 million Series A round.
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