PropTech Sales Development Built to Scale.
Leadriver provides a complete sales development function for the PropTech market: prospecting, outreach, and pipeline building targeting COOs, Heads of Property Management, Asset Managers, and VP Operations at your priority accounts.
5x
60%
Lower cost than an internal SDR team
14
Days to programme launch
18+
Industries served
Why PropTech Outbound Fails for Most Teams
Property and real estate decision-makers are relationship-driven and slow to adopt new technology. Generic outreach from unfamiliar vendors rarely generates a response in this sector.
We write sequences that reference portfolio efficiency, tenant experience, and ESG reporting: the priorities that matter to property decision-makers.
Real estate technology purchasing decisions are often tied to specific portfolio events or operational triggers. Without ongoing outbound activity, you miss the window when buyers are actively looking.
We identify the right buyer at each target organisation based on portfolio type and company structure.
PropTech sales cycles are long and involve operations, IT, and investment committee approval for larger deals. Building internal outbound capability for this audience requires significant sector knowledge.
Every meeting handoff includes the prospect's portfolio context and operational priorities so your team leads with a relevant case.
The right buyer varies significantly: a residential property manager, a commercial REIT, a housebuilder, and a facilities management firm all have different priorities and different purchasing authority.
We have run over 2,000 outbound campaigns across 18 industries and generated more than 85,000 interested leads. Our team understands the PropTech market and writes accordingly.
How We Build Your PropTech Sales Development Function
Sales Development Strategy and ICP Definition
We start with a strategic review of your PropTech go-to-market motion: ICP definition across property type (residential, commercial, mixed-use), portfolio size, geography, and current property management stack, total addressable market sizing, and a prioritised account and persona list targeting COOs, Heads of Property Management, Asset Managers, and VP Operations.
Playbook Build and Sequence Creation
We build your outbound playbook from scratch: messaging frameworks, objection handling guides, and multi-touch sequences designed for proptech buyers and timed around new portfolio acquisitions, lease management renewals, sustainability reporting requirements, and operational efficiency mandates.
Outbound Execution and Pipeline Building
Our team executes the playbook daily: prospecting, outreach, follow-up, and qualification. All activity is tracked and reported. You get a live view of pipeline at every stage of the funnel.
Ongoing Optimisation and Team Enablement
We optimise the playbook weekly based on performance data and share learnings with your internal team. If you plan to build an internal SDR function, we can train and hand off the playbook when you are ready.
What PropTech Sales Development Delivers With Leadriver
in 90 days
For a property management platform targeting COOs and Heads of Operations at residential property management companies with 500 or more units under management.
Property Management / PropTech
in two quarters
A lease management platform targeting Asset Managers and COOs at commercial REITs generated three enterprise contracts from a 180-day outbound programme.
Lease Management / PropTech
to first meeting
A facilities management technology platform booked its first qualified COO conversation within 12 days of launching outbound across the UK market.
Facilities Tech / PropTech
Questions About Sales Development for PropTech
Build a PropTech Sales Development Function That Works.
Book a 30-minute discovery call and we will show you what a scalable sales development function looks like for your PropTech go-to-market motion.
Book Your Discovery Call