MarTech Sales Development Built to Scale.
Leadriver provides a complete sales development function for the MarTech market: prospecting, outreach, and pipeline building targeting CMOs, Heads of Marketing Technology, VP Marketing, and Marketing Operations leaders at your priority accounts.
5x
60%
Lower cost than an internal SDR team
14
Days to programme launch
18+
Industries served
Why MarTech Outbound Fails for Most Teams
Marketing technology buyers are themselves sophisticated users of outbound and digital marketing. They have high standards for personalisation and are quick to spot generic sequences.
We write sequences that connect your product directly to pipeline performance and revenue attribution: the metrics that matter to CMOs.
Marketing technology purchasing involves MarOps, IT, data, and finance. Deals stall when the business case does not clearly connect product capabilities to pipeline and revenue outcomes.
We target the right buyer based on your product category: CMO, Head of MarOps, VP Demand Gen, or Marketing Technology Director.
The martech landscape has over 10,000 solutions. Cutting through to the right buyer requires messaging that clearly articulates differentiation in a market where buyers are overwhelmed with choice.
Every meeting handoff includes the prospect's current stack and stated marketing priorities so your team positions precisely.
The right buyer depends on the product category: a CMO for strategy tools, a Head of MarOps for technical platforms, a VP Demand Gen for pipeline-facing products. One approach does not fit all.
We have run over 2,000 outbound campaigns across 18 industries and generated more than 85,000 interested leads. Our team understands the MarTech market and writes accordingly.
How We Build Your MarTech Sales Development Function
Sales Development Strategy and ICP Definition
We start with a strategic review of your MarTech go-to-market motion: ICP definition across company size, current marketing stack, primary marketing channel mix, and marketing team maturity, total addressable market sizing, and a prioritised account and persona list targeting CMOs, Heads of Marketing Technology, VP Marketing, and Marketing Operations leaders.
Playbook Build and Sequence Creation
We build your outbound playbook from scratch: messaging frameworks, objection handling guides, and multi-touch sequences designed for martech buyers and timed around annual marketing planning cycles, CRM or MAP migrations, new campaign channels, and marketing attribution reviews.
Outbound Execution and Pipeline Building
Our team executes the playbook daily: prospecting, outreach, follow-up, and qualification. All activity is tracked and reported. You get a live view of pipeline at every stage of the funnel.
Ongoing Optimisation and Team Enablement
We optimise the playbook weekly based on performance data and share learnings with your internal team. If you plan to build an internal SDR function, we can train and hand off the playbook when you are ready.
What MarTech Sales Development Delivers With Leadriver
in 60 days
For a marketing attribution platform targeting CMOs and Heads of Demand Generation at B2B SaaS companies with 200 to 2,000 employees.
Attribution / MarTech
in one quarter
A marketing automation platform targeting VP Marketing at mid-market financial services companies closed three accounts from a 90-day programme.
Marketing Automation / MarTech
to first meeting
A conversational marketing platform booked its first qualified CMO conversation within ten days of launching outbound across European enterprise accounts.
Conversational Marketing / MarTech
Questions About Sales Development for MarTech
Build a MarTech Sales Development Function That Works.
Book a 30-minute discovery call and we will show you what a scalable sales development function looks like for your MarTech go-to-market motion.
Book Your Discovery Call