LinkedIn Outreach That Opens MarTech Doors.
Leadriver runs LinkedIn outreach campaigns that reach CMOs, Heads of Marketing Technology, VP Marketing, and Marketing Operations leaders at your target B2B marketing technology platform vendors: with personalised connection requests, message sequences, and follow-up that earns real conversations.
34%
22%
Of connections convert to conversations
7
Days to first LinkedIn reply
18+
Industries served
Why MarTech Outbound Fails for Most Teams
Marketing technology buyers are themselves sophisticated users of outbound and digital marketing. They have high standards for personalisation and are quick to spot generic sequences.
We write sequences that connect your product directly to pipeline performance and revenue attribution: the metrics that matter to CMOs.
Marketing technology purchasing involves MarOps, IT, data, and finance. Deals stall when the business case does not clearly connect product capabilities to pipeline and revenue outcomes.
We target the right buyer based on your product category: CMO, Head of MarOps, VP Demand Gen, or Marketing Technology Director.
The martech landscape has over 10,000 solutions. Cutting through to the right buyer requires messaging that clearly articulates differentiation in a market where buyers are overwhelmed with choice.
Every meeting handoff includes the prospect's current stack and stated marketing priorities so your team positions precisely.
The right buyer depends on the product category: a CMO for strategy tools, a Head of MarOps for technical platforms, a VP Demand Gen for pipeline-facing products. One approach does not fit all.
We have run over 2,000 outbound campaigns across 18 industries and generated more than 85,000 interested leads. Our team understands the MarTech market and writes accordingly.
How We Run LinkedIn Outreach in the MarTech Market
Profile Optimisation and Sender Setup
Before any outreach begins, we review and strengthen the sender LinkedIn profile: headline, about section, and featured content. A credible profile is the foundation of LinkedIn outreach. We set up the technical infrastructure for safe, compliant sending.
MarTech-Specific Connection and Message Sequences
We write connection requests and follow-up message sequences tailored to martech buyers context and timed around annual marketing planning cycles, CRM or MAP migrations, new campaign channels, and marketing attribution reviews. Every message is personalised to the recipient's role, company, and industry reality.
Connection Management and Conversation Handling
We manage the inbox, respond to queries, handle objections, and qualify interested prospects before they reach your calendar. You only engage once a conversation is warm.
Weekly Reporting and Sequence Optimisation
Weekly reports cover connection rates, reply rates, and meeting conversion by persona and sequence variant. We optimise based on what the data tells us each week.
What LinkedIn Outreach Delivers in the MarTech Market
in 60 days
For a marketing attribution platform targeting CMOs and Heads of Demand Generation at B2B SaaS companies with 200 to 2,000 employees.
Attribution / MarTech
in one quarter
A marketing automation platform targeting VP Marketing at mid-market financial services companies closed three accounts from a 90-day programme.
Marketing Automation / MarTech
to first meeting
A conversational marketing platform booked its first qualified CMO conversation within ten days of launching outbound across European enterprise accounts.
Conversational Marketing / MarTech
Questions About LinkedIn Outreach for MarTech
Open More MarTech Doors on LinkedIn.
Book a discovery call and we will show you the LinkedIn market size for your target MarTech buyers and what a realistic outreach programme looks like for your offer.
Book Your Discovery Call