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B2B Lead Generation for MarTech

MarTech Leads. Qualified. At Scale.

Leadriver generates a consistent pipeline of qualified leads from CMOs, Heads of Marketing Technology, VP Marketing, and Marketing Operations leaders at your target B2B marketing technology platform vendors: using data-driven targeting and multi-channel outbound built for the MarTech market.

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Qualified leads per month2026

50-200

2,000+

Campaigns run globally

Days to first leads

18+

Industries served

The Problem

Why MarTech Outbound Fails for Most Teams

The Problem

Marketing technology buyers are themselves sophisticated users of outbound and digital marketing. They have high standards for personalisation and are quick to spot generic sequences.

The Solution

We write sequences that connect your product directly to pipeline performance and revenue attribution: the metrics that matter to CMOs.

The Problem

Marketing technology purchasing involves MarOps, IT, data, and finance. Deals stall when the business case does not clearly connect product capabilities to pipeline and revenue outcomes.

The Solution

We target the right buyer based on your product category: CMO, Head of MarOps, VP Demand Gen, or Marketing Technology Director.

The Problem

The martech landscape has over 10,000 solutions. Cutting through to the right buyer requires messaging that clearly articulates differentiation in a market where buyers are overwhelmed with choice.

The Solution

Every meeting handoff includes the prospect's current stack and stated marketing priorities so your team positions precisely.

The Problem

The right buyer depends on the product category: a CMO for strategy tools, a Head of MarOps for technical platforms, a VP Demand Gen for pipeline-facing products. One approach does not fit all.

The Solution

We have run over 2,000 outbound campaigns across 18 industries and generated more than 85,000 interested leads. Our team understands the MarTech market and writes accordingly.

The Process

How We Generate MarTech Leads for Your Business

Market Mapping and ICP Definition

We map the total addressable market for your offer across company size, current marketing stack, primary marketing channel mix, and marketing team maturity. We build a verified lead database of CMOs, Heads of Marketing Technology, VP Marketing, and Marketing Operations leaders at your priority accounts, enriched and deduplicated.

Multi-Channel Sequence Build

We write outbound sequences tailored to martech buyers pain points and timed around annual marketing planning cycles, CRM or MAP migrations, new campaign channels, and marketing attribution reviews. Cold email and LinkedIn work in parallel from day one.

Outreach and Lead Qualification

We manage all outbound activity and qualify every response before it reaches your team. Only leads that meet your ICP criteria get passed through.

Reporting and Pipeline Review

Weekly reports cover all lead volume, quality, and conversion metrics. We track what is working and scale it. We identify what is not working and fix it.

Client Results

What MarTech Lead Generation Looks Like With Leadriver

23meetings

in 60 days

For a marketing attribution platform targeting CMOs and Heads of Demand Generation at B2B SaaS companies with 200 to 2,000 employees.

Attribution / MarTech

5.5xROI

in one quarter

A marketing automation platform targeting VP Marketing at mid-market financial services companies closed three accounts from a 90-day programme.

Marketing Automation / MarTech

10days

to first meeting

A conversational marketing platform booked its first qualified CMO conversation within ten days of launching outbound across European enterprise accounts.

Conversational Marketing / MarTech

FAQ

Questions About B2B Lead Generation for MarTech

A lead is a contact who has expressed genuine interest in your offer and matches your ICP criteria. A qualified meeting is a confirmed booking with that lead. Our standard programme delivers qualified leads. Our appointment setting service takes the process through to confirmed bookings.

Yes. We guarantee interested leads in every fully managed campaign we run. If we do not produce interested leads, we extend the campaign at no extra cost until we do. We have run over 2,000 campaigns and generated more than 85,000 interested leads across 18 industries.

A qualified lead is a contact who matches your ICP (title, company size, industry) and has responded to outreach with genuine interest in your product or service. We do not count contacts who have simply been added to a list.

Yes. We push lead data directly into HubSpot, Salesforce, Pipedrive, and most major CRMs. All activity logs, contact records, and qualification notes are synced automatically.

Yes, if it is templated. Our sequences are written specifically for the martech buyer audience with messaging that demonstrates an understanding of attribution challenges, stack complexity, and pipeline pressure. Marketers respect good copy. We make sure ours meets that standard.

Start Building Your MarTech Lead Pipeline.

Book a discovery call and we will show you the size of your addressable market, how many qualified martech buyers we can reach, and what a realistic lead generation programme looks like.

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