Services/Account Based Marketing

Precision
targeting
at scale.

We identify your highest-value accounts and engage entire buying committees with personalized multi-touch campaigns. Land bigger deals by building consensus before the first call.

ABM Components
Account tieringPrioritize accounts by fit, intent, and opportunity size
Contact mappingIdentify all decision-makers and influencers
Persona researchUnderstand each stakeholder's priorities and pain points
Custom sequencesPersonalized outreach per persona and account
Cross-channel coordinationSynchronized email, LinkedIn, and phone touches
Account intelligenceTrack engagement across the entire buying committee

5-10×

Higher Deal Values

3-5×

Stakeholders Per Account

100%

Personalization

Full

Buying Committee Coverage

Why Account Based Marketing

Win accounts, not just leads.

Account Identification

We identify and prioritize your highest-value accounts based on firmographics, technographics, intent signals, and fit scores.

Buying Committee Mapping

We map the entire decision-making unit within each account, from economic buyers to technical evaluators to end users.

Personalized Messaging

Each persona gets tailored messaging that speaks to their specific challenges and priorities. No generic templates.

Multi-Threaded Engagement

We engage multiple stakeholders simultaneously, building consensus across the buying committee before they even talk to sales.

Our Process

From account list to closed deals.

01

Account Selection

We work with you to identify and tier target accounts. Tier 1 accounts get fully customized campaigns, Tier 2 gets semi-personalized, and Tier 3 gets scalable personalization.

02

Buying Committee Mapping

For each account, we identify the full buying committee, economic decision-makers, technical evaluators, champions, and end users. We gather contact data for all key stakeholders.

03

Persona-Based Messaging

We develop messaging specific to each persona's role and priorities. The CFO hears about ROI, the CTO about integration, the end user about workflow improvements.

04

Orchestrated Outreach

We launch coordinated campaigns across email, LinkedIn, and phone. Each stakeholder receives relevant touchpoints that reference their specific context.

05

Account Progression

We track engagement across the entire account and surface accounts that are heating up. When multiple stakeholders engage, we flag the account as ready for sales.

FAQ

Questions about
account based
marketing.

Want to explore how ABM can work for your target accounts?

Book a discovery call

Traditional lead gen focuses on individual contacts. ABM targets entire accounts and buying committees. Instead of waiting for one person to raise their hand, we engage multiple stakeholders to build consensus.

It depends on your deal size and sales capacity. For enterprise deals, we might deeply target 50-100 accounts. For mid-market, we can run ABM-style campaigns across several hundred accounts with smart automation.

Absolutely. We can work with your existing list, help you refine it based on fit criteria, or build a new list from scratch using our data and your ICP definition.

We use unified sequencing that coordinates email, LinkedIn, and phone touches. Each stakeholder sees consistent messaging, and we avoid over-contacting while ensuring adequate coverage.

ABM is a longer-term play than spray-and-pray outreach. Expect 2-3 months to start seeing account-level engagement, with deals potentially taking 6-12+ months for enterprise targets.

Our focus is outbound ABM, direct outreach to target accounts. We can coordinate with your marketing team on paid ABM campaigns, but we specialize in the human outreach layer.

Ready to target accounts strategically?

Let us show you how ABM can help you win larger deals by engaging entire buying committees.

Book a discovery call