InsurTech Sales Development Built to Scale.
Leadriver provides a complete sales development function for the InsurTech market: prospecting, outreach, and pipeline building targeting Chief Insurance Officers, Heads of Digital, CIOs, and VP Product at insurers at your priority accounts.
5x
60%
Lower cost than an internal SDR team
14
Days to programme launch
18+
Industries served
Why InsurTech Outbound Fails for Most Teams
Insurance buyers are regulated, risk-averse, and conservative adopters of new technology. Outreach that does not demonstrate an understanding of underwriting, claims, or distribution realities is dismissed immediately.
We write sequences that reference combined ratios, claims leakage, and digital distribution challenges: the language that earns insurance executive attention.
Insurance technology purchasing is slow and cautious. Without a compelling risk reduction and efficiency case built from the first message, deals rarely progress past initial interest.
We identify the right buyer: CIO for core system replacements, Head of Claims for automation tools, Chief Underwriting Officer for pricing platforms.
InsurTech sales involve compliance, IT, actuarial, and distribution teams. Building internal outbound capability for this multi-stakeholder environment requires rare domain expertise.
Every meeting handoff includes the prospect's product line context and regulatory environment so your team leads with a relevant business case.
The right buyer in an insurance organisation depends on whether the product touches underwriting, claims, distribution, or customer experience. Each function speaks a different commercial language.
We have run over 2,000 outbound campaigns across 18 industries and generated more than 85,000 interested leads. Our team understands the InsurTech market and writes accordingly.
How We Build Your InsurTech Sales Development Function
Sales Development Strategy and ICP Definition
We start with a strategic review of your InsurTech go-to-market motion: ICP definition across insurer type (life, P&C, specialty, reinsurance), company size, geographic licence, and current core system stack, total addressable market sizing, and a prioritised account and persona list targeting Chief Insurance Officers, Heads of Digital, CIOs, and VP Product at insurers.
Playbook Build and Sequence Creation
We build your outbound playbook from scratch: messaging frameworks, objection handling guides, and multi-touch sequences designed for insurtech buyers and timed around regulatory changes (Solvency II, IFRS 17), claims ratio pressure, digital distribution mandates, and loss ratio improvement programmes.
Outbound Execution and Pipeline Building
Our team executes the playbook daily: prospecting, outreach, follow-up, and qualification. All activity is tracked and reported. You get a live view of pipeline at every stage of the funnel.
Ongoing Optimisation and Team Enablement
We optimise the playbook weekly based on performance data and share learnings with your internal team. If you plan to build an internal SDR function, we can train and hand off the playbook when you are ready.
What InsurTech Sales Development Delivers With Leadriver
in 90 days
For a claims automation platform targeting Heads of Claims and COOs at mid-size P&C insurers across EMEA.
Claims Automation / InsurTech
in two quarters
A digital distribution platform targeting VP Product and Heads of Distribution at specialty insurers generated two enterprise partnerships from a 180-day programme.
Digital Distribution / InsurTech
to first meeting
An underwriting workbench platform booked its first qualified Chief Underwriting Officer conversation within 15 days of launching European outbound.
Underwriting Tech / InsurTech
Questions About Sales Development for InsurTech
Build a InsurTech Sales Development Function That Works.
Book a 30-minute discovery call and we will show you what a scalable sales development function looks like for your InsurTech go-to-market motion.
Book Your Discovery Call