Your AEs Should Be Closing, Not Prospecting.
We build the sending infrastructure, write the sequences, manage the inboxes, and hand your team qualified conversations with SaaS buyers who have budget, authority, and a problem your product solves.
42%
5.4%
Avg. positive reply rate
14
Days from kickoff to first send
3.2
Avg. qualified meetings per week
The Four Failure Modes We See in Every SaaS Outbound Setup
Your BDR sends 200 emails a day from your primary domain. Open rates look fine for two weeks, then crater to 12% overnight. You check Google Postmaster and find your domain reputation has dropped from High to Low. Deliverability recovery takes 6 to 8 weeks, and every campaign you had running is now landing in spam.
We set up 4 to 6 dedicated sending domains per client, each with its own SPF, DKIM, and DMARC records. Every domain goes through a 14-day warm-up before it touches a real prospect. If one domain dips, we rotate it out without pausing the programme. Your primary domain never gets touched.
You are targeting 'VP of Engineering at Series B SaaS companies' but your list includes everyone from a 5-person pre-seed startup to a 10,000-person public company. The VP of Engineering at a 30-person startup makes buying decisions in a week. The same title at Salesforce sits three levels below the actual decision-maker. Same title, completely different motion.
We segment by company stage (headcount, funding round, last raise date), not just job title. A Series A target with 20 engineers gets a different sequence than a Series C target with 200. The messaging matches their buying reality: the smaller company hears about speed to value, the larger one hears about compliance and integration.
Your first email opens with 'I noticed your company is growing fast' or 'I saw you raised a Series B.' Every SaaS buyer gets 15 to 20 of these per week. The line worked in 2019. In 2025 it is pattern-matched and deleted in under two seconds.
We write opening lines that reference something the buyer's company actually did: a specific product launch, a job posting that signals a gap, a regulatory shift in their market, or a technology migration visible in their stack. The goal is one sentence that makes them think 'how did they know that' instead of 'another one of these.'
You hired a BDR six months ago. After ramp, tool costs, management time, and the inevitable 8-month tenure before they leave for an AE role, you spent north of USD 60,000 and got inconsistent pipeline. When they left, the process left with them.
Our programme runs independently of any single person. Sequences, targeting criteria, and performance data live in shared systems. If a campaign manager changes, the next one picks up the same playbook. You get weekly reporting showing exactly what is working and what is being changed.
What the First 90 Days Look Like
Week 1-2: Infrastructure and ICP Workshop
We register 4 to 6 sending domains, configure DNS records, and start inbox warm-up. In parallel, we run a 60-minute ICP session with your team to nail down target company profile (stage, size, vertical, tech stack signals), buyer personas, and the pain points that actually trigger purchases. We also audit your CRM to understand what good meetings have looked like historically.
Week 2-3: List Build and Sequence Writing
We build your target list using a combination of Apollo, LinkedIn Sales Navigator, and Clay enrichment. Every contact gets verified against Zerobounce before it enters a sequence. Meanwhile, we write two full sequence variants (4 steps each) per persona. Each variant tests a different angle: pain-led vs. outcome-led, short vs. detailed, question-led vs. statement-led. You approve all copy before anything sends.
Week 3-4: Launch and Calibrate
Sequences go live at controlled volume (30 to 50 emails per inbox per day, ramping over the first week). We monitor deliverability hourly for the first 72 hours. By end of week 4, we typically have enough reply data to identify which variant, persona, and company segment is converting best.
Month 2-3: Optimise and Scale
Winning sequences get scaled to higher volume. Underperformers get rewritten or cut. We test new angles every two weeks. By month three, most SaaS clients are running 3 to 4 active sequences across 2 to 3 personas with a clear picture of cost per qualified meeting. You get a live dashboard plus a weekly written review from your campaign manager.
What This Looks Like in Practice
in 90 days
Series B workforce analytics platform targeting Heads of People and CHROs at companies with 200 to 2,000 employees across UK, Netherlands, and DACH. Two personas, three sequence variants. Best-performing sequence led with headcount growth cost data.
HR Tech SaaS
in one quarter
Revenue intelligence SaaS selling to VP Sales and RevOps at mid-market B2B companies. Closed four accounts from outbound pipeline in Q3. Winning angle: referencing the prospect's own job postings for RevOps roles as a signal they were scaling operations.
RevOps SaaS
at steady state
Construction tech SaaS entering European market for the first time. First qualified demo booked 9 days after sequences went live. By month three, running at USD 340 per qualified meeting against an ACV of USD 24,000.
Construction Tech SaaS
Common Questions About SaaS Cold Email
Ready to See What Your SaaS Pipeline Could Look Like?
Book a 30-minute discovery call. We will show you your addressable market size, expected reply rates for your ICP, and what a 90-day cold email programme looks like with real numbers.
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