Qualified Meetings With Fintech Decision-Makers. Delivered.

Your AE gets a meeting with a VP of Finance at a Series C fintech. It looks qualified on paper. But the VP is the champion, not the economic buyer. The real decision-maker is the CFO who reports to the board and has not been in the conversation. After three discovery calls, the deal stalls because nobody identified the actual signatory until it was too late. The meeting looked qualified. It was not.

We confirm budget authority before any meeting gets booked. In fintech, deal size and regulatory sensitivity mean that the right first meeting is almost always with the CFO or equivalent, not a direct report. We research the buying committee at each target account before outreach begins, identify the economic buyer, and sequence directly to them rather than entering via a layer below.

Fintech sales cycles typically run 3 to 6 months from first meeting to signed contract. If the first meeting happens with a contact who has influence but not authority, you add another 4 to 6 weeks finding the real decision-maker after the fact. In a market where deal velocity matters, starting with the wrong contact is not a minor inefficiency. It is the difference between closing in Q2 and pushing to Q4.

We build target account lists enriched with org chart data: who reports to whom, who has P&L responsibility, and where budget decisions actually sit. For mid-market fintech targets we typically map 2 to 3 contacts per account and sequence the highest authority first. For enterprise financial services targets, we sequence the champion and the economic buyer simultaneously from day one.

Your outreach sends a cold email on Monday. It lands in a spam folder because your domain reputation dropped when a BDR sent 300 emails in one day last quarter. The CFO you targeted never sees it. You follow up two weeks later thinking they ignored it. They never received it. You attribute the silence to disinterest and move the account to a lower-priority tier. The best prospects in your market are invisible to you.

We set up dedicated sending infrastructure for every client: 4 to 6 separate sending domains, each warmed for 14 days before use. Your primary domain never touches cold outreach. We monitor deliverability to financial services domains specifically, since banks and larger fintech organisations run aggressive email filtering. If a domain dips, we rotate it out before it affects campaign performance.

You ran fintech outbound for one quarter and got meetings, but they were with payment operations managers, junior finance analysts, and one IT manager who was 'interested in the space.' Not one CFO, VP Finance, or Treasury lead. Your BDR booked activity, not pipeline. The board sees meetings in the CRM but no qualified opportunities moving through stages.

We define a qualified meeting for fintech with your team before the programme launches: minimum title, minimum company size, minimum AUM or transaction volume if relevant. Every meeting we book is reviewed against that definition before it goes in your calendar. We do not count meetings that fall outside your ICP as programme output. Quality over volume, always.